Mastercard Replaces Paytm As Team India’s Title Sponsor 

October 18, 2022

Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…

League of Legends (LoL) Launches In-Game Sponsor Ads

May 28, 2020

Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…

Sponsors Go Cold on Neymar Over Rape Allegations

June 11, 2019

Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.
Naomi Osaka Mastercard

Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard

June 2, 2019

Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.

Mastercard Becomes LoL’s First Global Sponsor

September 21, 2018

Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.

Mastercard Focuses On Experiential Marketing

July 21, 2018

Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.

Mastercard's 2018 FIFA World Cup Ambush Fail

June 4, 2018

The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…
Tahir Shaymanov Sayan Zhakupov 4th Asian Indoor Games

MasterCard Changes Tack With a More Purist Martial Arts Platform

August 9, 2017

MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…

MasterCard Making Noises to Push Back into India’s Sponsorship Market

January 27, 2017

Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.