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MasterCard
Mastercard Clinches Major Sponsorship Deal With McLaren
July 30, 2024
Payments giant Mastercard has sealed a multi-year sponsorship deal with Formula 1 (F1) racing team McLaren. …
Mastercard Replaces Paytm As Team India’s Title Sponsor
October 18, 2022
Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
League of Legends (LoL) Launches In-Game Sponsor Ads
May 28, 2020
Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…
Sponsors Go Cold on Neymar Over Rape Allegations
June 11, 2019
Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.
Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard
June 2, 2019
Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.
Mastercard Becomes LoL’s First Global Sponsor
September 21, 2018
Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.
Mastercard Focuses On Experiential Marketing
July 21, 2018
Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.
Mastercard's 2018 FIFA World Cup Ambush Fail
June 4, 2018
The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.
Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand
November 1, 2017
World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…
MasterCard Changes Tack With a More Purist Martial Arts Platform
August 9, 2017
MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…
