Manufacturing

Japanese Heavy Machinery Giant Delves Deeper Into Football Sponsorship

September 14, 2015

In an active year for Japanese companies in the sports sponsorship arena, Yanmar Co., Ltd., has secured a deal with Thai Premier League football team Bangkok Glass and…

SEA Games latest benefactor of "J-Wave" of Sponsorship

May 13, 2015

The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

FEATURE: SMEs moving into Sport in Singapore in numbers

October 17, 2014

Earlier this week, Singaporean furniture brand Lorenzo (LRZI.SI) made a surprise announcement that it was venturing into Sponsorship. This news came as a surprise because the local company, in…

Sponsorship Boost Beckons For MSL Champions Lions XII

July 4, 2013

Fresh from clinching the Malaysian Super League championship on Tuesday, the Lions XII team is expected to be a hot commodity in the local sponsorship scene.

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…