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Shougang Group Regenerates 2022 Winter Olympics
June 8, 2018
The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.
US Conglomerate 3M Signs Rare Deal in Asia
May 30, 2018
In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
IPL 2018 Ushers Sponsorship Windfall For Franchises
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
Chinese Firms Drive 2018 Asian Games Sponsorship Revenue
November 10, 2017
Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.
Forward Thinking Indian Corporations Hedge On Local MMA League
January 10, 2017
Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…
Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports
January 4, 2017
The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…
Local Steel Heavyweight Backs Rio Sensation PV Sindhu
October 10, 2016
The first Indian female to win a silver at the Olympics has scored a blue-chip sponsorship deal with state enterprise Vizag Steel.
Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016
July 6, 2016
ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…
