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Manufacturing/Furniture
South Korean Furniture Maker FURSYS Group Scores Spurs Deal
November 4, 2024
Leading South Korean furniture and office solutions provider FURSYS Group has clinched a deal with Premier…
China’s Mlily Renews Manchester United Partnership
December 12, 2023
Leading Chinese mattress and pillow maker Mlily has renewed its partnership deal with Premier League club…
Interior Design Unicorn Livspace Capitalises On Indian Celebrity Power Couple Endorsement
October 25, 2023
Singapore headquartered interior design startup Livspace is milking its A-lister celebrity endorsements with cricket star Virat…
Local Furniture Maker Backs Team India
August 11, 2023
In yet another landmark deal, Bangalore-based office furniture maker, Featherlite, is backing Team India’s tour of West…
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
Chinese Furniture Maker Der Set To Back Argentina’s WC Campaign
May 10, 2018
Sohu owned online football media platform Zutan Oumei Hui has reported a landmark sponsorship deal between Chinese wooden furniture and floor maker Der and the Argentina Football Association…
Rockets Continue Being Top Drawer For Chinese Brands
February 7, 2017
Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.
Manchester United Sleeps Tight With Chinese Bedding Partner
November 1, 2016
While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…
Indian Furniture Rental Start-Up Gets Crafty On Branded Content
April 25, 2016
Indian furniture rental start-up Furlenco has raised its branded content game by collaborating with leading, homegrown pop cultural phenomenon The Viral Fever (TVF) on ‘Truth or Dare With…
Prayag Sponsors Team India’s Tournament In Harare
July 7, 2015
India’s leading bathroom fixtures brand Prayag has bagged the title sponsorship for the limited-overs cricket series between India and hosts Zimbabwe starting this Friday.
