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South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
Kobler Vietnam Scores Partnership With UCL Finalist Borussia Dortmund
May 31, 2024
Ahead of the UEFA Champions League final, Borussia Dortmund have secured a regional partnership with the…
Wonder Cement Breaks New Ground With IPL Partnership
May 22, 2024
Cement maker Wonder Cement has become the first brand from its category to score a sponsorship…
Navitas Solar Partners Royal Challengers Bangalore For Upcoming IPL 2024 Season
March 15, 2024
Indian solar panel manufacturer Navitas Solar has clinched a partnership with IPL franchise Royal Challengers Bangalore…
Japanese Manufacturing Conglomerate Komatsu Revives Williams Racing Deal
February 14, 2024
Japanese heavy manufacturing conglomerate Komatsu has secured a multi-year partnership deal with F1 team Williams Racing. …
Japanese Engine Maker Yanmar Sticks With Asean Football Deal
December 12, 2022
In an attempt to drive brand awareness in Southeast Asia, Japanese diesel engine maker Yanmar is…
IPL Team Eyes 40% Sponsorship Rise Despite Brand Decline
March 10, 2021
One of the Indian Premier League's leading teams - the Rajasthan Royals - is looking at…
Tata Tiscon Continues Backing Its Short Film Series To Celebrate Engineering
September 18, 2020
India’s leading steel rebar maker Tata Tiscon and its creative partner Wunderman Thompson (Kolkata) have launched…
FAM Scores An Unlikely Deal For Malaysian National Football Team
August 4, 2018
In the unlikeliest of deals, The Football Association of Malaysia (FAM), has scored a three-year sponsorship deal with a homegrown B2B engineering firm.
Shougang Group Regenerates 2022 Winter Olympics
June 8, 2018
The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.
