Manchester United

Manchester United Scores Chinese Wellness Partner

October 30, 2014

Club football behemoth Manchester United has secured another first in its commercial reach. This time it has collaborated with IVC in a multi-year deal as its first official…

Turkish Airlines Partners Japanese Basketball League

September 29, 2014

The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.

Chevrolet Launch Man Utd Edition Cars in India

July 7, 2014

American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…

Red Devils Seal Partnership With Korean Pharmaceutical Firm

June 9, 2014

EPL giant Manchester United has sealed a multi-year deal with Korean pharmaceutical firm Cho-A Pharm.

RVP Extends YouC1000 Endorsement Deal

May 7, 2014

Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…

Manchester United Strikes First Confectionery Partnership In Indochina

April 1, 2014

Ahead of their Champions League clash with Bundesliga Champions Bayern Munich, the Red Devils has sealed a partnership deal with leading Thai company European Food Public Company Ltd…

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

Opinion: European Football & Its Biggest Winners In China

February 25, 2014

The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.

Liverpool Football Club Partners Xolo

January 6, 2014

Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…