Luxury

Luxury Brands Slow Expansion In China

February 28, 2014

The world's biggest luxury brands are slowing their expansion in China as more consumers shop abroad, leaving mall operators in a bind.

BMW Unveils Special Year of the Horse cars in China

January 31, 2014

The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…

Burberry Risk Losing Signature Tartan Print Rights In China

December 3, 2013

According to China Daily, iconic British fashion label Burberry risks losing exclusive rights to its famous tartan print in China.

Christian Dior Runs Modern Art Exhibition In HK

September 16, 2013

The French luxury fashion house aims to attract the younger millennial generation to the brand with “Lady Dior As Seen By” - a contemporary art exhibition - showcasing…

Branded Content Trends Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

Audi India sponsors PCJ Delhi Couture Week 2013

July 29, 2013

The luxury car manufacturer is set to become the Associate Partner for PCJ Delhi Couture Week 2013. Organised by the Fashion Design Council of India (FDCI), the annual…

Saigon Jewellery Corporation to Sponsor International Football Tournament

September 24, 2008

The Saigon Jewellery Corporation will sponsor the Ho Chi Minh City International Football Tournament, to be held 1-5 October. The event will draw teams from Myanmar, Turkmenistan and…