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Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?
December 19, 2014
Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…
