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Louis Vuitton
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
Louis Vuitton Continues Investing In Chinese Celebrity Endorsements
January 29, 2023
Luxury label Louis Vuitton treads through its tried-and-tested celebrity endorsement route, with Chinese idol Dylan Wang…
Brands Drop Kris Wu As Sex Scandal Allegations Gather Steam
July 22, 2021
Brands have severed ties with Chinese idol Kris Wu following an accusation emerging of Wu date-raping…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison
October 1, 2019
Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.
Luxury Brands Bitten By China’s Live-Streaming Bug
April 4, 2018
Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.
Report: Western Luxury Brands Slow To Embrace Digital In China
March 9, 2017
Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.
