Louis Vuitton

Louis Vuitton Seals Celebrity Endorsement From Blackpink’s Lisa

July 26, 2024

Following the release of “Rockstar”, her latest single earlier this month, Blackpink’s Lisa has joined the likes…

Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE

December 22, 2023

Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…

Louis Vuitton Continues Investing In Chinese Celebrity Endorsements

January 29, 2023

Luxury label Louis Vuitton treads through its tried-and-tested celebrity endorsement route, with Chinese idol Dylan Wang…

Brands Drop Kris Wu As Sex Scandal Allegations Gather Steam

July 22, 2021

Brands have severed ties with Chinese idol Kris Wu following an accusation emerging of Wu date-raping…

Louis Vuitton and McDonald’s Join The BTS Bandwagon

April 22, 2021

K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…

Louis Vuitton Seals Unusual Deal with Naomi Osaka

January 16, 2021

Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…

Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison

October 1, 2019

Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.

Luxury Brands Bitten By China’s Live-Streaming Bug

April 4, 2018

Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.