Loreal

Popular Perfume Brands Bank On Young Chinese Male Celebrity Endorsements

February 14, 2025

It is no surprise that popular perfume brands have been collaborating with Chinese celebrity endorsements in…

L’Oreal Scores Landmark Collaboration With Roblox

October 3, 2023

With an eye on the future, L’Oreal has recently streamed its Paris Fashion Week showcase on…

L’Oreal Reveals Content Marketing Secrets In India

October 18, 2018

L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…

L’Oreal Trumpets AI For Marketing Efforts

March 20, 2018

Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.

Cosmetic Brands Gun For Indian Share

July 19, 2017

Beauty is a booming business for mobile-first Indian millennials now, particularly those from Tier-II cities.

Report: How Brands Are Banking On Short-Form Video In China

May 25, 2017

Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.

Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…