Localisation

Chinese Superhero Moviedom Gets A Boost From The Russo Brothers

May 11, 2016

Buoyed by the blockbuster success of 'Captain America: Civil War' in China, raking in US$95.8 million in the box office for its opening weekend, producers Joe and Anthony…

Latest BrandZ Study Reveals Localisation Is A Must In The Indian Market

September 10, 2015

The total value of India's top 50 brands has grown by a 33% since 2014, signaling the highest rate of growth in the decade long history of BrandZ…

ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment

March 25, 2015

In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…

ASN INSIGHT: Singapore Airlines changes strategy towards bigger "glocal" sponsorships

October 3, 2014

Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.