Localisation

Netflix Continues To Localise; Invests US$500m into South Korean Content

February 25, 2021

Netflix are poised to invest almost US$500m this year on films and television series produced in…

Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets

October 9, 2020

World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…

Viu Remakes Hollywood Hit Pretty Little Liars For Asia

August 29, 2019

Pretty Little Liars is set to get an Indonesian makeover thanks to a collaboration between Asian streaming platform Viu and Warner Bros. International Television Productions.

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…

India Widens Endorsement Pool With Regional Influencers

December 19, 2018

India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…

Viu and Endemol Shine Localise Crime Drama Format in SEA

April 25, 2018

The latest local adaptation of Endemol Shine’s hit crime drama series The Bridge will be set in the border between Malaysia and Singapore.

An Indian Makeover For TV Hits, The Office & Criminal Justice

January 20, 2018

BBC Worldwide India will partner Mumbai production company Applause Entertainment to produce localised versions of The Office and Criminal Justice.

MTV Shuga Poised For An Indian Remake

July 13, 2017

MTV Shuga, the award-winning African drama series, focusing on issues of family planning, safe sex, and HIV, will be localised in India by 2020.

Youku Poised To Produce A Tame Local SNL For China

April 28, 2017

Alibaba-owned video streaming platform Youku has secured a partnership with NBC Universal to produce the Chinese version of iconic sketch comedy show Saturday Night Live.

China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market

June 22, 2016

More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…