Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.
Twitter, with an eye on expanding its sporting footprint with Asian users, has secured another slew of premium video sports content partnerships for the Asia-Pacific region.
Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…
Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…
With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.
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