May 16, 2014
While gambling sponsorship is not rare in football, it's rare that an individual endorses a gambling platform. But Luis Suarez is hardly shy of controversy.
February 25, 2014
The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.
January 28, 2014
English Premier League team Liverpool FC, which is in contention for a Champions League qualifying spot, has announced a two-year deal with Garuda Airlines.
January 6, 2014
Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…
October 17, 2013
English Premier League team Liverpool FC is set to launch a coaching academy with second-tier Indian League outfit DSK Shivajians F.C. of Pune in Maharasthra to develop U-18…
February 2, 2012
Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.
September 22, 2009
Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…
December 17, 2008
Local laws will prevent English Premier League club Liverpool from playing in Malaysia unless they omit the Carlsberg logo from their jerseys. The team is set to play…