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Liverpool FC
Liverpool FC Guns For Youthful Audiences With TikTok Collab
May 27, 2019
Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…
Tourism Indonesia Surprises With Sadio Mane Move
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
AXA Borrows EPL Strategy From Rivals AIA and Ping An
October 5, 2018
French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
Liverpool FC Scores Bumper StanChart Renewal
May 25, 2018
Ahead of the UEFA Champions League final, Liverpool FC has agreed to a four-year extension with incumbent presenting sponsor, Standard Chartered Bank, reportedly worth US$214m.
Egyptian Govt Resolves Mo Salah’s Image Rights Row
May 2, 2018
Egypt Football Association’s head honcho has apologised to the nation’s superstar Mohamed Salah for a dispute over image rights, highlighting the clout of the 25-year-old Liverpool winger.
Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition
May 1, 2018
Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…
Man Utd Continue Asian Commercial Dominance
April 5, 2018
Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.
Courts Asia Set To Increase Marketing Spends With Regional Expansion
August 14, 2017
When we recall home furnishing and electronics retailer Courts moves in the sports and content landscape, we probably think of its prior football partnerships, namely a regional deal…
Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play
October 12, 2016
In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…
Emerging Insurance Player Partners Foxes For Brand Awareness
October 5, 2016
Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.
