Ligue 1

Asian Betting Firm 6686 Backs AS Monaco

August 22, 2023

Ligue 1 club AS Monaco have secured a sponsorship deal with the sports entertainment platform, 6686 Sport.…

Hisense Snaps Up PSG Partnership

August 13, 2020

Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…

Men's Skincare Brand Breaks Out Of Japan With PSG

June 21, 2019

Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.

French Football Pitches India For Corporate Investment

April 9, 2019

France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.

Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?

August 8, 2016

Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…

Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.

Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.