Lifebuoy

Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform

June 15, 2021

Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…

Pakistan Cricket Board Nets A Spate Of Deals

January 29, 2021

Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…

Lifebuoy Rescues Bangladesh Cricket

September 7, 2018

The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…