Lexus

Lexus Renews International Tennis Federation (ITF) Partnership

August 7, 2024

Luxury automotive brand Lexus has continued its partnership with the International Tennis Federation (ITF), which began in…

Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements

April 15, 2021

Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…

Lexus Electrifies HSBC Women’s World Championship

April 13, 2021

By becoming the official automotive partner of the HSBC Women’s World (golf) Championship, Lexus have become…

Lexus Partners Esquire In Inspiring Short Film

November 3, 2019

Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…

Lexus Continues Investing In Digital Branded Content

March 15, 2018

Luxury car maker Lexus is poised to collaborate with CNN on a digital branded content series to explore the theme of incredible experiences, particularly Omotenashi (Japanese hospitality).

Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth

February 23, 2018

Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.

Lexus Shows No-Nonsense Position Over Weinstein Partnership

October 26, 2017

Lexus, the luxury brand of Japanese auto giant Toyota, is ending its five-year partnership with The Weinstein Company (TWC) over sexual harassment and abuse allegations against co-founder Harvey…