letv

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

LeTV Goes The Jack Ma Route As It Eyes CSL Beijing Guoan

January 6, 2016

With Chinese business moguls making a beeline into the rapidly growing local sports industry, it is little surprise that online streaming platform LeTV has its eyes on Chinese…

Le Vision And Dark Horse Comics Aim High With Content Partnership

November 10, 2015

Le Vision Pictures, the American wing of China’s LeTV, has partnered with Dark Horse Comics to adapt and develop six Chinese-language graphic novels into films.

Chinese Film Biggies Post Strong Revenue Growth Despite Stock Market Miasma

August 26, 2015

Despite a turbulent stock market slump and bleak outlook for the world's second largest economy, China's major film companies have all reported healthy figures for the first half…

ASN INTERVIEW: THE ICC CHAMPION CUP'S IMPACT ON THE CHINESE & ASIAN MARKETPLACE

May 4, 2015

Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…

MLB Continues Batting For Youth As It Expands In China

April 20, 2015

Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…

LeTV Banking On A-List Directors For New Smartphone

April 14, 2015

Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong on the group’s…

LeTV Continues Entertainment-Tech Trend In China

January 30, 2015

Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…