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Lenovo Expands Formula 1 Deal
September 12, 2024
Chinese technology behemoth Lenovo has expanded its deal with Formula 1 (F1). Through the multi-year renewal,…
Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner
July 5, 2019
Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.
Lenovo Focusses Once More on SEA eSports
April 19, 2019
Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.
Ranbir Kapoor Collaborates With Saavn
August 20, 2014
Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.
Ranbir Kapoor Leads Celebrity Endorsement Race
June 17, 2014
A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare
INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION
March 24, 2014
ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…
Lenovo Casts Ashton Kutcher As Product Engineer
October 31, 2013
Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.
Lenovo Takes Foreign Torchbearers to Rural China
July 9, 2008
Lenovo's six foreign torchbearers this week carried the flame through rural China.
