lenovo

Lenovo Backs 2025 EWC World Cup

July 7, 2025

Ahead of the 2025 Esports World Cup (EWC), Chinese tech giant Lenovo has negotiated a deal…

Lenovo Expands Formula 1 Deal

September 12, 2024

Chinese technology behemoth Lenovo has expanded its deal with Formula 1 (F1). Through the multi-year renewal,…

Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner

July 5, 2019

Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.

Lenovo Focusses Once More on SEA eSports

April 19, 2019

Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.

Ranbir Kapoor Collaborates With Saavn

August 20, 2014

Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

Ranbir Kapoor Leads Celebrity Endorsement Race

June 17, 2014

A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare

INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION

March 24, 2014

ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…