Leicester City FC

India’s Khelraja Partners Leicester City FC

October 2, 2023

EFL Championship team Leicester City FC have announced an official partnership with Khelraja, India’s leading online…

Malaysian Based Bookmaker BA88 Punts With A Spree Of Football Deals

March 26, 2023

Malaysian based online bookmaker BA88 Sports has been busy striking sponsorship deals recently. Fresh from its exclusive…

Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?

August 18, 2018

Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.

Emerging Insurance Player Partners Foxes For Brand Awareness

October 5, 2016

Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.

Liverpool FC Opens up New Sponsor Category: Coconut Water

February 18, 2016

Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…

King Power for Leicester City

August 13, 2010

Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…