Lego

Lego China Bags Celebrity Endorsement From Mayday’s Ashin 

May 22, 2025

After securing two major brand collaborations with Starbucks and SK-II with his band in quick succession,…

Lego Group Seals Formula 1 Partnership 

September 27, 2024

In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
Lego CNN Great Big Story

Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign

September 1, 2019

CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.