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Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal
March 20, 2020
Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…
Ranbir Kapoor Leads Celebrity Endorsement Race
June 17, 2014
A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare
