May 22, 2020
Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…
September 7, 2019
A disruptor in the highly competitive foreign exchange (Forex) sector is amassing a portfolio of sports sponsorship platforms as it bids aggressively to become the market leader. Its…
June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
November 9, 2018
The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.
June 14, 2018
The Asian Football Confederation (AFC) has secured a massive boost in revenue for its commercial rights, displacing its 25-year incumbent agency in the process.
June 3, 2018
With first-mover advantage, Singapore-based eSports organisation Team Flash eyes to become a major player in the largely untapped Southeast Asian market.
May 6, 2018
AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.
November 16, 2015
Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…
August 25, 2015
In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its title sponsorship for…
November 30, 2013
Last week ASN reported on the groundbreaking sponsorship deal between OCBC Bank (OCBC.SI) and the Singapore Sports Hub, a landmark deal estimated at SGD50m+ (USD40m+) over 15 years.