Lagardere

Vietnamese Battery Brand Renews AFF Suzuki Cup Deal

May 22, 2020

Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…

Aggressive Forex Firm Expands Portfolio To Target Asia

September 7, 2019

A disruptor in the highly competitive foreign exchange (Forex) sector is amassing a portfolio of sports sponsorship platforms as it bids aggressively to become the market leader. Its…

Rakuten Invests Deeper Into Sport With Own OTT Platform

June 15, 2019

From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…

Huawei Has Extra Busy Week With AFF Suzuki Cup Deal

November 9, 2018

The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.

Asian Football Confederation (AFC) Stuns With Lucrative Commercial Rights Deal

June 14, 2018

The Asian Football Confederation (AFC) has secured a massive boost in revenue for its commercial rights, displacing its 25-year incumbent agency in the process.

Singapore-based eSports Team Flash Partners Lagardere To Milk Sponsorship Opportunities

June 3, 2018

With first-mover advantage, Singapore-based eSports organisation Team Flash eyes to become a major player in the largely untapped Southeast Asian market.

AirAsia Boosts Revamped AFF Suzuki Cup 2018

May 6, 2018

AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.

Continental Hedges On Football To Boost Presence In Asia

November 16, 2015

Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its title sponsorship for…

EXCLUSIVE INTERVIEW: How the biggest sponsorship deal in South-East Asia was done!

November 30, 2013

Last week ASN reported on the groundbreaking sponsorship deal between OCBC Bank (OCBC.SI) and the Singapore Sports Hub, a landmark deal estimated at SGD50m+ (USD40m+) over 15 years.