Kumho Tyre

South Korea’s Kumho Tyre Renews Spurs Deal

July 30, 2021

South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…

Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.

Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.

Kumho Guns For Millennial Traction With Psy Collab

April 21, 2016

Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it brand awareness amongst…

ASN INSIGHT: Outlier Yokohama Clinches Global Mega Deal To Challenge Bridgestone's Dominance

February 27, 2015

Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in Premier League history.