Korean Air

How Brands Are Banking On K-Pop Partnerships

August 16, 2020

The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…

Korean Air Secures K-Pop Endorsement To Diversify Portfolio

November 9, 2019

Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…

Korean Air Doubles Up on Factual Networks for Branded Content

July 5, 2017

Hanjin Group's Korean Air has partnered BBC Storyworks to produce a branded content series celebrating modern South Korean creative culture, intensifying its play in the platform as it…

Korean Air Hot on the Heels of ANA With Latest Branded Content Collab

April 20, 2017

Korea's national carrier has partnered CNN’s social video network Great Big Story on a Korean-centric branded content series.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

Korean Air Flies in Much-needed Sponsorship Aid for Underperforming Pyeongchang

March 18, 2015

Korean Air has signed on as an official tier one partner for the 2018 Olympic and Paralympic Games in Pyeongchang.

Korean Air sponsors Special Winter Olympics

January 31, 2013

Airline Korean Air, has become an official sponsor of the 2013 PyeongChang Special Olympics Winter Games.

Korean Air sponsors boxing to help internationalise the sport

July 30, 2012

South Korean airline, Korean Air has become a major sponsor of the International Boxing Association and heavily leveraged the new deal in the lead up to the London…