kenzo

Kenzo Joins The K-Pop Endorsement Bandwagon 

July 4, 2023

LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…

Luxury Category Forecast to Spend Big in Digital

June 8, 2016

Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.