Kentucky Fried Chicken (KFC)

South Korean Arm Of Fast Food Giant Cooks Up NFT

July 29, 2021

The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…

KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook

March 20, 2019

Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.

Is It Time For Yum Brands To Raise Sponsorship Spend In India?

May 9, 2018

Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…

Battle of The Idols For Fast Food Giants In China

June 30, 2017

McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.

Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships

October 27, 2016

China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…

Bollywood Trio Score Endorsement Deals

August 9, 2016

Bollywood actor-director Ajay Devgn, 47, is on a philanthropic roll after kickstarting a social media campaign for the development and well-being of Indian girls.

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…

Agnez Mo Becomes Johnnie Walker Ambassador

December 1, 2014

Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors

May 23, 2014

When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…