K-League

K-League Renews Sportradar Deal, Eyes International Growth

September 6, 2023

Leading global sports technology company Sportradar, which creates immersive experiences for sports fans, has renewed its existing…

Asia’s Sports Industry Eyes NFTs As A Source Of Revenue

April 12, 2022

Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…

K-League Dives Deeper Into NFTs With "Content Collectibles"

May 20, 2021

One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…

South Korean Stadiums Return To Empty Stands As COVID-19 Surges

August 20, 2020

Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…

Korea's K League Resumption Attracts New Global Audiences

April 30, 2020

South Korea experienced one of the worst early outbreaks of COVID-19 outside China, forcing the country’s…

COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar

February 29, 2020

There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…

Seoul Samsung Thunders Partners Herbalife

February 27, 2014

Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…

Hyundai Oilbank becomes K-League sponsor

February 28, 2011

Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…