Johnnie Walker

K-Pop Star CL Parties It Up With Johnnie Walker

June 18, 2021

Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.

Baijiu Overtakes Whisky in Global Brand Value; a New Sponsorship Contender?

March 23, 2017

Baijiu, the potent Chinese alcoholic liquor, has overtaken Whisky to become the world’s most valuable spirit. It's a fiery force within the Asian Sponsorship landscape as well. But…

ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene

February 5, 2016

With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.

ASN INSIGHT: Who is to blame for the continually haphazard Media Sponsorship in Asia: the Agencies or the Networks?

December 17, 2015

This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…

ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience

December 14, 2015

The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…

Agnez Mo Becomes Johnnie Walker Ambassador

December 1, 2014

Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…