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Jian Zihao
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal
November 21, 2018
Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.
Nike Finally Jumps Into eSports Sponsorship
October 23, 2018
Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.
