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Jewellery
De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu
July 29, 2025
British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…
HK Jewellery Brand Qeelin Strikes Wang Chuqin Endorsement Deal
May 27, 2025
Hong Kong-based luxury jewellery brand Qeelin has struck an endorsement deal with Chinese table tennis star…
Senco Gold & Diamonds Banks On Bollywood Star Kartik Aaryan’s Endorsement
November 7, 2024
Indian jeweller Senco Gold & Diamonds has teamed up with rising Bollywood star Kartik Aaryan as…
Gen Z Brand Fairrie Collaborates With Moonton Games
November 1, 2024
Thai-Swiss jewellery, watch and eyewear brand Fairrie is all poised to back Chinese game maker Moonton…
Debut Short-Form Cricket Tournament Bags Murky Sponsor
December 4, 2017
The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…
De Beers Set To Splash US$140m To Court Indian & Chinese Consumers
August 30, 2017
De Beers plans to invest over US$140m in marketing this year in a bid to win over Chinese and Indian millennials.
Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market
August 7, 2017
Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.
Neerja Star Kapoor Brings On Her Bling Game
March 15, 2016
Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.
Tiffany & Co renew Malaysian F1 deal
March 22, 2012
International jeweller, Tiffany & Co, has renewed its sponsorship of the Malaysian Formula One Grand Prix and will continue to provide the trophies for the first, second and…
Saigon Jewellery Corporation to Sponsor International Football Tournament
September 24, 2008
The Saigon Jewellery Corporation will sponsor the Ho Chi Minh City International Football Tournament, to be held 1-5 October. The event will draw teams from Myanmar, Turkmenistan and…
