jeremy lin

Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements

April 3, 2019

FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.

Jeremy Lin Nets New Adidas Deal

January 8, 2014

NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.

ASN INSIGHT: Google Search Trends In Singapore

December 31, 2013

As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.

ZTE Partners Houston Rockets

October 9, 2013

Leading NBA team Houston Rockets has officially announced China-based ZTE, as their official smartphone partner for the upcoming 2013-14 season.

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

Adidas leverages Jeremy Lin's popularity in China

February 23, 2012

Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…