Register
to get articles and more to your inbox
News & insights
Archive
Directory
Japan
Gong Cha Renews Stray Kids’ Felix Endorsement Deal
January 30, 2026
Taiwanese bubble tea brand Gong Cha has renewed and expanded its global celebrity endorsement deal with K-pop’s…
Nissin Foods Becomes Title Partner Of 2026 World Lacrosse Women’s Championship
January 21, 2026
Major Japanese foodstuff maker Nissin Foods has struck a deal to be title partner of the…
Sony Group Backs Upcoming World Athletics Championships Tokyo 2025
August 20, 2025
Sony Group Corporation has become an official partner of the upcoming World Athletics Championships Tokyo 2025. …
Japanese Retailer Baycrew’s Scores Liverpool FC Partnership
June 12, 2025
Japanese fashion and lifestyle company Baycrew’s have struck a long-term retail partnership with Premier League champions…
Capcom Continues Backing Japan Volleyball Association (JVA)
April 17, 2025
Earlier this month, Japanese video game giant Capcom has renewed its official sponsorship deal with the…
Asian Bookmaker Queen Casino Partners Bundesliga’s Borussia Monchengladbach
August 30, 2024
Asian bookmaker Queen Casino has clinched a partnership deal with Bundesliga club Borussia Monchengladbach. Under the…
Japanese Building Materials Maker Fuji Kizai Backs Tottenham Hotspur FC
July 23, 2024
Fuji Kizai, a Japanese manufacturer and distributor of building materials, have secured a partnership with PL…
Japanese E-Commerce Platform Mercari Backs MoneyGram Haas F1 Team
April 11, 2024
Mercari, a leading Japanese e-commerce platform, have partnered with American racing team MoneyGram Haas F1 Team. …
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
TikTok Dances Into First Asian Sports Partnership with the J.League
May 2, 2022
TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…
