Japan

Sony Group Backs Upcoming World Athletics Championships Tokyo 2025

August 20, 2025

Sony Group Corporation has become an official partner of the upcoming World Athletics Championships Tokyo 2025. …

Japanese Retailer Baycrew’s Scores Liverpool FC Partnership 

June 12, 2025

Japanese fashion and lifestyle company Baycrew’s have struck a long-term retail partnership with Premier League champions…

Capcom Continues Backing Japan Volleyball Association (JVA)

April 17, 2025

Earlier this month, Japanese video game giant Capcom has renewed its official sponsorship deal with the…

Asian Bookmaker Queen Casino Partners Bundesliga’s Borussia Monchengladbach        

August 30, 2024

Asian bookmaker Queen Casino has clinched a partnership deal with Bundesliga club Borussia Monchengladbach. Under the…

Japanese Building Materials Maker Fuji Kizai Backs Tottenham Hotspur FC 

July 23, 2024

Fuji Kizai, a Japanese manufacturer and distributor of building materials, have secured a partnership with PL…

Japanese E-Commerce Platform Mercari Backs MoneyGram Haas F1 Team

April 11, 2024

Mercari, a leading Japanese e-commerce platform, have partnered with American racing team MoneyGram Haas F1 Team. …

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

TikTok Dances Into First Asian Sports Partnership with the J.League

May 2, 2022

TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…

Insurer AXA Scores Landmark Asian Deal With Golfer

March 17, 2022

Insurer AXA has expanded its sports sponsorship portfolio by securing an endorsement deal in Asia and…

Spectator Bans For Tokyo 2020 Angers Some Local Sponsors

July 9, 2021

The Tokyo 2020 Olympics will now be held without spectators at venues in the Japanese capital and…