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Pernod Ricard Moves Ahead With Endorsements In India

March 16, 2022

Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…

Chilean wine Vina Maipo Rakuten Japan Open ATP

MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament

July 7, 2016

Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.

Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China

September 24, 2015

Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market that tips off…

Feature: Li Na Extends Partnership With Crown

October 7, 2013

In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.