iqiyi

The Rap of China Rakes in Sponsorship Bling

September 23, 2017

Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…

Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show

September 21, 2017

Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.

Chinese Video Streaming Giant Splashes Over US$100m to Adapt Stephen Chow’s Blockbusters For Small Screens

June 14, 2017

Beijing-based video streaming platform iQiyi has paid a landmark US$61.8m for exclusive rights to the small screen adaptation of The Mermaid.

Rise Of Homegrown Web TV Dramas in China…Will Sponsors Bite?

February 11, 2015

Local online TV dramas are tipped for major growth in China this year, industry experts claim, with revenues expected to surpass the USD320m mark.

Tencent Gets Ambitious With Film Unit

September 19, 2014

Chinese online giant Tencent has become the latest tech company to enter the film business with the launch of subsidiary, Tencent Movie Plus.

Japan’s Fuji TV & China’s iQIYI Collaborate On Drama Series

June 18, 2014

Japan’s Fuji TV and China’s iQiyi video streaming site, which is owned by Baidu, are collaborating on Mysterious Summer, a 15-episode drama series.

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…

Baidu Ventures Into Cinema

February 19, 2014

China’s largest online search engine, Baidu Inc, has signaled its ambitious film industry plans, with its latest Los Angeles-based venture, Aquamen Entertainment.