IOC

McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure

June 16, 2017

The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.

Speculation Rife On India Making Its First Olympic Hosting Bid

April 24, 2015

IOC’s head honcho Thomas Bach is set to meet India's Prime Minister Narendra Modi next Monday amid growing expectations the populous nation may make its inaugural, long overdue…

KT Becomes First Corporate Sponsor of PyeongChang 2018

July 1, 2014

The local organising committee of South Korea’s first Winter Games and Korea Telecom (KT), the nation’s Telco giant have announced a ‘Tier One’ partnership deal for the quadrennial…

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).

Atos Partners 2015 SEA Games

April 28, 2014

French technology firm Atos(ATOS.PA) is the latest sponsor of the 2015 SEA Games in Singapore.

IOC VP Rules Out Singapore As 2018 Asian Games Host

April 18, 2014

The International Olympic Committee's Vice President Ng Ser Miang believes the Olympic Council of Asia (OCA) must move quickly to find a new city to host the 2018…

INTERVIEW: Getting familiar with GE and Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…

INTERVIEW: GE likes to 'get familiar' with its Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…