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IOC Forges Ahead With Tokyo 2020 Despite Widespread Concern, Incl. Key Sponsor Toyota
May 11, 2021
Despite polls showing that the majority of Japanese population who would like to see the Olympics…
IOC Dives Into Esports & Gaming With The Olympic Virtual Series
April 20, 2021
The International Olympic Committee (IOC) has plunged into esports and gaming by launching the Olympic Virtual…
US$800m Blow For IOC With Tokyo 2020 Postponement
May 15, 2020
The International Olympic Committee (IOC) expects the Tokyo 2020 Olympic Games postponement to cost the organisation…
IOC President Bach Warns Sporting Organisations To Brace For Post COVID-19 Budget Cuts and Event Consolidation
May 1, 2020
International Olympic Committee (IOC) president Thomas Bach has urged the various sporting organisations under the Olympic…
Tokyo 2020 Postponed Following International Pressure: Sponsors React
March 28, 2020
With COVID-19 spreading chaos across the world, the International Olympic Committee (IOC) has finally bowed to…
Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games
December 3, 2019
Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020
July 2, 2019
The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
Asia Races Ahead To Host 2032 Summer Olympics
February 23, 2019
Indonesia has entered the race for the 2032 Olympic and Paralympic Games after submitting an official bid to host the multi-sport event.
McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure
June 16, 2017
The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.
