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Intel
Intel Partners McLaren Racing In Global Deal
May 19, 2026
IT behemoth Intel is poised to partner become McLaren Racing’s official computer partner in a multi-year…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
Intel To Showcase Tech Innovations In Tokyo 2020: Esports Still High On Agenda
September 14, 2019
Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.
Thai Cinema Operator Partners With Dell on World’s First eSports Theatre
October 26, 2018
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
eSports Lures Intel Away From Safer Platforms In China
January 25, 2018
Intel continues to be focused in widening its reach in China’s eSports sponsorship scene, securing a deal with the nation’s emerging eSport club Tyloo’s Counter Strike:GO (CS:GO) and…
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
Flipkart Banks On Native Ad Platform
March 3, 2016
Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…
Is Celebrity Endorsement The Best Option For Intel In China?
August 17, 2015
Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have bothered?
