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Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19

May 9, 2020

A new report examining the social media influence of footballers during the COVID-19 pandemic has found…

Bollywood A-Lister Kareena Kapoor Khan Endorses Puma

March 11, 2020

Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…

AirAsia Experiments With Virtual Influencer Miss AVA

March 7, 2020

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…

Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?

June 6, 2019

Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.

Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia

May 4, 2019

By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.

KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook

March 20, 2019

Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.

South Korean Govt Crackdown On Misleading Instagram Ads

September 11, 2018

South Korea's Fair Trade Commission (FTC) is stepping up efforts to investigate illegal advertisements by Korean influencers on Instagram—the second most popular social platform in the nation— to…

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.