Infront Sports & Media

Travel StartUp Emerges In Asia With BWF Deal

March 4, 2020

Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.

Chinese Supplements Brand Bets On Winter Sports To Raise Awareness

September 20, 2017

Ahead of Beijing‘s 2022 Winter Olympics, China has been busy working on brand deals to raise the profile of the various sports in the roster, with niche sport…

Wanda/Infront Strike A Big Money Deal In Booming Badminton

September 30, 2016

Sports marketing firm Infront Sports & Media, a subsidiary of the acquisitive Chinese conglomerate Wanda, has secured an exclusive eight-year partnership with Badminton World Federation (BWF).

Basketball Authority Leverages Chinese Partnership for Global Expansion

June 17, 2016

China's largest private property developer, the Wanda Group, is teaming up with basketball's international governing body FIBA in a multimillion-dollar marketing deal as it increases its footprint in…

Italian Domestic Football Courts Asian Sponsors

April 1, 2016

Taiwanese tyre maker Kenda Tires and Chinese consumer electronics giant Changhong have secured deals with Serie A and B marketing partner Infront for on-field advertising in certain Italian…

Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands

November 19, 2015

Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.

Another Chinese Sports Investment to "Borrow" European Football I.P.

September 7, 2015

The world’s leading dimethyl ether (DME) producers - that's a gas to you and us - China Energy Limited, has ventured into European club football with an almost…

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…