Music Concert/Indie

Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships

May 23, 2019

The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…

TikTok Spotlight Uncovers Asian Indie Musical Acts

April 10, 2019

Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN

August 24, 2014

Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…