Indian Super League (ISL)

Indian Football Faces More Domestic Upheaval

June 28, 2016

The All India Football Federation (AIFF) is once again engulfed in more domestic upheaval.

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

PepsiCo Pulls A Cricketing 180 In India

February 22, 2016

A mere four months after cutting short its Indian Premier League (IPL) title sponsorship due to match-fixing scandals, PepsiCo is slated to return to a blockbuster cricketing partnership…

English Premier League Mid-tablers Secure Indian Partner

November 17, 2015

Midlands-based EPL football club West Bromwich Albion has secured an agreement with India’s national carrier as their official regional airline sponsor.

FC Pune Scores Fair And Handsome Sponsorship With A Little Help From Celeb Owner

October 7, 2015

Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.

Haptik Partners Mumbai City FC As Indian Start-Ups Stamp Presence On Sporting Landscape

October 2, 2015

Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its first season in the nation's biggest domestic football…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

Star India Snaps Up Majority Ownership In Pro Kabaddi League

April 27, 2015

Following Pro Kabbadi League’s unexpected successful debut season last year, Star India has acquired a 74% stake in Mashal Sports, the company behind the 8-city based franchise tournament.