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Indian Super League (ISL)
City Football Group Expands APAC Footprint; Acquires Mumbai City FC
November 29, 2019
City Football Group (CFG) has added an eighth club to its burgeoning global football portfolio. The…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
Manchester City Set To Invest In ISL’s Mumbai City FC
June 4, 2019
English Premier League champions Manchester City are poised to invest in Indian Super League (ISL) club Mumbai City FC, a major deal set to transform the nation’s football…
City Football Group Eyes An Indian Super League Club Next
March 6, 2019
The owners of Manchester City are poised to invest in an Indian football club as they expand their footprint in Asia, City Football Group’s Chief Executive Ferran Soriano…
India’s Paytm Bats Ahead With Big Cricket Partnerships
March 13, 2018
The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.
ISL's Mumbai City FC Scores 50% Sponsorship Growth
November 16, 2017
The fourth edition of the ISL is set to kick-off tomorrow with a longer five-month season, and last season’s semi-finalist Mumbai City FC has ramped up its sponsorship…
Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab
November 8, 2017
Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…
Major Indian Two-Wheeler Continues Investing In Domestic Football
July 24, 2017
Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.
India Is The Next Growth Frontier For Spain’s La Liga
July 5, 2016
The Spanish premier football platform, La Liga - which boasts the troika of FC Barcelona, Real Madrid and Atletico Madrid - has its eyes on India’s emerging football…
Indian Sporting Scene Boosted By Branded Partnerships
June 30, 2016
More brands in India are associating with homegrown sports properties such as Pro Kabaddi League (PKL) and Indian Super League (ISL) as they attempt to engage consumers.
