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Indian Premier League (IPL)
Delhi Daredevils & RBL Bank Launch Credit Card
May 9, 2014
For the first time in India, a commercial bank and a leading cricket franchise have come together to launch a cricket themed credit card.
Delhi Duty Free Sponsors City’s IPL Team
April 17, 2014
Indian Premier League (IPL) cricket team Delhi Daredevils (DD) has acquired Delhi Duty Free as an associate partner ahead of its first game of the season.
Mumbai Indians Soar With Etihad Deal
April 14, 2014
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.
IPL Season 7 Confusion Affecting Sponsorship Revenues
April 2, 2014
The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and the betting and…
Vodafone & Star Sports Onto A Historic Partnership In India
February 18, 2014
Vodafone, India’s second largest telco, has announced a deal with Star India to build a multi-sports offering on Vodafone Live.
Opinion: Pro Boxing Tipped To Grow In Pakistan
February 5, 2014
Pakistan has had a history of producing talented amateur boxers in the light welterweight divisions, including Hussain Shah who won a bronze medal in the 1988 Seoul Olympics.
Star India Teams Up With Times Internet On IPL Season 7
January 30, 2014
The Indian national cricket team’s chief sponsor, Star India, has tied up with Times Internet, the digital arm of The Times of India Group, for the digital distribution…
STAR India Clinches Team India Title Sponsorship Deal
December 11, 2013
One of the largest broadcasters in Asia, STAR India has been awarded a three-year team sponsorship rights deal with BCCI. They were successful after current team sponsor Sahara…
Shikhar Dhawan Scores Jolly Roger’s Endorsement Deal
December 10, 2013
India’s latest left-handed opener Shikhar Dhawan is set to become the brand ambassador for Jolly Roger’s music CDs.
IMG-Reliance & Star India Collaborate On Super Football League
October 23, 2013
IMG-Reliance and Star India have teamed up to launch an IPL-styled football league in India to serve as a hotbed for homegrown, young talents and former international superstars.
