India

Mumbai Indians: Highest Earners in IPL3

March 15, 2010

The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.

HSBC Sponsors IPL on YouTube

March 1, 2010

HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.

IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.

Broadcaster Takes Billions for IPL Airtime

November 10, 2009

Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…

Coca-Cola Sponsors Youth Football Development in India

October 19, 2009

Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…

Coca-Cola to Sign Three-Year Deal with Champions League T20

September 21, 2009

Coca-Cola India is currently in discussions with ESPN India and looks set to close a three-year sponsorship deal for the Champions T20 League.

Sony Increases IPL Sponsor Fees by 19 percent

September 7, 2009

IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.

Coca-Cola Supports All India Junior Football Comp

September 2, 2009

The Coca-Cola Company has signed an agreement with the All India Football Federation, agreeing to support junior football development across the country through sponsorship of the U-16 Mir…

Li Ning Makes Move on Indian Badminton

August 10, 2009

Soon after establishing its badminton headquarters in Singapore, Li Ning has made a move on the Indian scene by sponsoring local badminton power couple Chetan Anand and Jwala…