India

Branded Content Trends, Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Apollo Tyres Ties Up With Manchester United

August 22, 2013

India’s second largest tyre maker, Apollo Tyres, have scored a three-year deal as official tyre partner with Barclays Premier League giant Manchester United in UK and India. The…

Nagris Fakhri Becomes Reebok’s Latest Brand Envoy

August 20, 2013

Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…

Hockey India Scores Apparel Partnership Deal

August 15, 2013

Hockey India has announced local brand Shiv Naresh as its apparel partner for the national teams and Hero Hockey India League (HHIL).

Vodafone Becomes Indian Badminton League (IBL) Title Sponsor

August 9, 2013

The Indian Badminton League (IBL) has announced telco giant Vodafone India as the title sponsor of the inaugural event, which is loosely modeled after the IPL and features…

South Indian Film Star Allu Arjun Endorses Lot Mobiles

August 7, 2013

Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…

Galatasaray Partners HCL Infosystems

August 5, 2013

Turkish Super Lig giants Galatasaray SK have secured a partnership deal with Indian technology company HCL Infosystems' ME Tablet brand.

Audi India sponsors PCJ Delhi Couture Week 2013

July 29, 2013

The luxury car manufacturer is set to become the Associate Partner for PCJ Delhi Couture Week 2013. Organised by the Fashion Design Council of India (FDCI), the annual…

Celkon Mobiles Extends Ties With India Tour

July 24, 2013

Celkon Mobiles, the sixth largest mobile handset company in India, has signed a deal with the Zimbabwe Cricket Board to become the title sponsor of a series of…