India

Hyundai Motor India Launch Care Service App

September 27, 2013

The second largest car manufacturer in India has launched Hyundai Care, an integrated service mobile application on Android and iOS platforms for their customers.

CR7 Gears Up For Lucrative Indian Innerwear Market

September 26, 2013

Real Madrid and Portuguese football star Cristiano Ronaldo, is set to launch his own line of CR7 innerwear for men and boys on November 1.

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.

Oil & Natural Gas Corporation (ONGC) sponsors Team India

September 2, 2013

One of the world’s largest corporations, India based ONGC, will replace Panasonic as the main sponsor of the Indian national football team for the next season.

Branded Content Trends Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Branded Content Trends, Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Apollo Tyres Ties Up With Manchester United

August 22, 2013

India’s second largest tyre maker, Apollo Tyres, have scored a three-year deal as official tyre partner with Barclays Premier League giant Manchester United in UK and India. The…

Nagris Fakhri Becomes Reebok’s Latest Brand Envoy

August 20, 2013

Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…

Hockey India Scores Apparel Partnership Deal

August 15, 2013

Hockey India has announced local brand Shiv Naresh as its apparel partner for the national teams and Hero Hockey India League (HHIL).

Vodafone Becomes Indian Badminton League (IBL) Title Sponsor

August 9, 2013

The Indian Badminton League (IBL) has announced telco giant Vodafone India as the title sponsor of the inaugural event, which is loosely modeled after the IPL and features…