India

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.

Oil & Natural Gas Corporation (ONGC) sponsors Team India

September 2, 2013

One of the world’s largest corporations, India based ONGC, will replace Panasonic as the main sponsor of the Indian national football team for the next season.

Branded Content Trends Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Branded Content Trends, Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Apollo Tyres Ties Up With Manchester United

August 22, 2013

India’s second largest tyre maker, Apollo Tyres, have scored a three-year deal as official tyre partner with Barclays Premier League giant Manchester United in UK and India. The…

Nagris Fakhri Becomes Reebok’s Latest Brand Envoy

August 20, 2013

Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…

Hockey India Scores Apparel Partnership Deal

August 15, 2013

Hockey India has announced local brand Shiv Naresh as its apparel partner for the national teams and Hero Hockey India League (HHIL).

Vodafone Becomes Indian Badminton League (IBL) Title Sponsor

August 9, 2013

The Indian Badminton League (IBL) has announced telco giant Vodafone India as the title sponsor of the inaugural event, which is loosely modeled after the IPL and features…

South Indian Film Star Allu Arjun Endorses Lot Mobiles

August 7, 2013

Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…